Wednesday, March 21, 2018

Considerations To Make When Choosing A Voice Over Artist In Maryland

By Arthur Hamilton


When people switch on the radio or watch an advertisement video, you may hear them commenting or criticizing a given avert with the kind of voice used for it. When an organization chooses to hire a Voice over Artist in Maryland for their adverts and videos, there are so many considerations to put in place to ensure that the brand or service is properly represented.

The audience you are targeting should be your first priority. This means that when you are preparing to release an advertisement, you should consider what they want to hear, and what they find appealing. Catering for this two needs will definitely get their attention through your videos. Therefore have the artist you choose should be able to bring out the two needs.

When choosing an individual, the aspect of gender should be considered. Different people relate to what they see on the television through the person who is talking to them. For instance, if your company is dealing with female products such as hair products, ointments and make up, it would be beneficial if you get a lady to be the background illustrator for it than a man.

The other detail to look at is the tone of the voice to be used. Considering the fact that each brand tries to bring out a different aspect for example, your brand may be corporate and will need the illustrator to have a more clear and authoritative tone. Keeping in mind that people would want someone to speak to them in a humble and calm tone, do not hesitate to guide your artist on the same.

The other consideration should be for the choice of accent. Giving people a sense of belonging is important to make them feel appreciated when choosing an artist, consider the type of clients you are targeting as well as their nationality so as to match the local accent that they have. The person you chose should at least be able to pull off the accent if not having a matching one with your target audience.

You have to consider the total length of the video and audio you are about to use. With each, there is always a script prepared, having words that match the advertisement. You should make sure that the words written are not too much to make the reader rush over the words making your audience lose interest. In the same way, you should pick someone who has a good reading speed and pace when making the video.

Therefore, when you embark on looking for a candidate for this job, you should focus on getting someone who has done this kind of work for numerous organizations. Picking out a novice is also an option but it would be safer if you have someone who has been voicing many adverts.

It is also important to select such a person prior to releasing the video. This will give you enough time to carry out a test run, make corrections ad see if the person you have selected is good enough last minute rushes may not give you the expectations that you have.




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